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FREE DIAGNOSTIC

Royal 7 Business Audit

How many of your 7 pieces are actually running? Score yourself honestly — your results reveal the exact pieces to fix first. Takes 5 minutes.

PIECE 1 OF 7

♟ Player — Identity & Brand

Your brand is the invisible hand behind every sale. If it's unclear, everything downstream is harder.

Can you describe your brand in 2 words that your ideal client immediately connects with?

Yes — clear & consistent
Have words but unsure they land
Different every time

Do you have a documented origin story you use in sales and content?

Written & rehearsed
Rough version in my head
No clear story

Do your emails, social posts, and conversations all sound like the same brand?

Same voice everywhere
Mostly consistent
Every channel sounds different

PIECE 2 OF 7

♚ King — Sales Conversions

Your King is your ability to convert conversations into clients. If you're winging proposals, you're leaving money on the board.

Do you have a documented discovery call framework with a scoring rubric?

Same call every time — it works
Rough agenda
Every call is different

Do you have a proposal template that stacks the offer and reveals price last?

Same format every time
Custom each time
Quote verbally or via email

Do you know your close rate and average sales cycle length?

Tracked in CRM
Rough estimate
No idea

PIECE 3 OF 7

♛ Queen — Marketing at Scale

The Queen ranges farthest. Can you reach new people consistently without your personal time on every post?

Do you post content consistently — at least 5 times per week across platforms?

Automated calendar running
Sporadic posting
No regular content

Do you have an email list with automated nurture sequences?

Running with 4+ emails
List exists, no automation
No email list

Do you have a system for finding viral content in your niche and adapting it?

Documented research system
Browse occasionally
Create from scratch

PIECE 4 OF 7

♝ Bishop — Service Delivery

If the founder has to touch every project, every update, every invoice — this piece is broken.

Does a new client signing trigger automatic project setup and welcome emails?

Fully automated
Partially manual
All manual

Can you take 48 hours off and all client projects continue without dropping anything?

Tested and confirmed
Mostly
No — requires my oversight

PIECE 5 OF 7

♞ Knight — Digital Products

Income that doesn't require your time. Most service businesses have zero Knight pieces.

Do you have a lead magnet that generates opt-ins without your involvement?

Live and driving leads
Drafted not live
No lead magnet

Do you sell anything that doesn't require your personal time to deliver?

Yes — selling regularly
In progress
Everything requires me

PIECE 6 OF 7

♙ Pawn — Affiliates & Referrals

Others promoting you + you promoting others. The compound interest of business.

Do you have a documented referral program your clients know about?

Documented and active
Ask informally
No referral program

Do you have partners who actively send their audience your way?

5+ active partners
1-2 informal
None

PIECE 7 OF 7

♜ Rook — Physical Products

Not every business needs this piece. If you don't sell physical products, mark N/A.

Do you sell physical products or merchandise?

Active revenue stream
Planning to
Not applicable

YOUR ROYAL 7 SCORE

0

OUT OF 21

0

Green

0

Yellow

0

Red

Your Personalized Analysis

Generating your analysis...

Every Red answer is a revenue leak. This isn't a problem — it's a map. Can you see how fixing even one of these changes your next quarter?

BOOK YOUR FREE 30-MIN AUDIT CALL

We'll walk through your score together and show you exactly which pieces to build first.

Point B isn't a destination. It's a Monday morning.

Arx Aurea Consilium | arxaureaconsillium.com